Licensing of new Dental Imaging Technology
In January 2012 I met the research group from Manchester University Dental School, they have a new Dental Imaging Modality using Near Infra Red light. They had just completed a second comparative study, the results of which were very positive and they were seeking commercial partners to help with completing the product development and take the product to market under licence. I was asked to review the opportunity, suggest a name for the technology, complete a competitor analysis and produce market positioning statements so the team could understand what their value proposition was for the market. That completed I was then asked to lead the business development and partnering activity, introducing the technology to potential commercial development partners. Within a short space of time I have been able to introduce the technology to over 10 interested parties with whom the University Commercialisation team are continuing discussions. Here is a client testimonial on this case study. "Ian worked with us on a project to commercialise a dental device. His remit was to identify potential licensees and to use his networks to make introductions. Ian was very quick to get a handle on the project and extremely effective in obtaining contacts and setting up meetings. Ian is very personable and worked really well with the team. We will definitely consider working with Ian for other projects in the medical device area." Elizabeth Crawford Licensing Manager UMIP.
If you require a market and competitor analysis of your business idea, or wish to understand your value proposition for your customer, or want a business development professional to research key partnering contacts then I can assist.